Smart, sustainable, long-term and stable. What is your added value that you provide to your customers? Namely, METRO launched a new digital platform today DISH (Digital Innovations and Solutions for Hospitality) intended for caterers who want to modernize their business, save time and increase revenue. Added value is more important than price. Yes, this is finally becoming a reality in Croatia, and Metro’s new move shows how to differentiate the market and how it really cares about its customers. METRO’s digital platform DISH offers caterers digital business solutions, and users will soon find news within the platform such as useful information on the latest gastro trends and events, tips for optimizing business and access to the community of chefs and restaurant owners. Among the novelties, Metro especially emphasizes the possibility of using a text generator, a function that will create a personalized description of the website in Croatian in a few seconds with the help of artificial intelligence, with the possibility of automatic translation into 13 languages. On the other hand, with this move Metro shows how much they care about their customers, and directly gives them tools on how to improve their business. And if caterers grow, so does Metro. Win-win. One third of METRO’s customers in Croatia come from the HoReCa sector, which is why METRO continuously cooperates with local companies that develop various business solutions for catering, such as Coffee Cloud devices for measuring quality and coffee consumption and SMART software solutions that support caterers from receiving orders and billing. all the way to conducting business analysis. Also, Metro organizes HoReCa MeetUps, educates, rewards young chefs and waiters, encourages innovation and start-up companies in the HoReCa channel through METRO Accelerator in cooperation with Techstars, and a cooperation agreement has been signed with the Croatian Network of Business Angels – CRANE, with with the aim of strengthening the digital capacities of small and medium-sized enterprises, connecting Croatian startups with potential partners in the business sector and developing domestic startups. What is important to point out, this is just another new added value that Metro gives to its partners. Of course everyone works to make a profit, but in this case the success and growth of their partners is a long-term and stable success of Metro as well. Cooperation and quality customer growth is more important than short-term profit
Users of the DISH platform have access to free digital services such as web design which has so far, with the support of experts from METRO, served more than 1.100 caterers or applications for online table reservations which is currently used by 400 Croatian caterers. The race for the lowest possible prices does not make sense nor is it sustainable in the long run A smart move anyway, because it’s not all about the money, in fact, the added value is much more important. This is exactly an example of how sales are moving from the dead race of lowering product prices, to long-term and quality cooperation, and added value. “DISH is a new internet address for gastronomy and the latest step in the improvement of METRO’s digital service. Registration on the DISH platform is free, as well as currently available web design tools and online booking tools, and in the future the offer of our tools will be upgraded with more complex solutions. By continuously developing digital solutions that contribute to business optimization, we want to strengthen caterers and facilitate their access to tools that can significantly improve their business. “, emphasized Vladimir Gnjidić, Executive Commercial Director and Member of the Management Board of METRO Cash & Carry Croatia. All of the above and much more, makes specific free services and support for their partners, both through education and through technical support to the business. By focusing on the needs of its customers, Metro gives value you can’t buy with a better deal. Also, this is not a PR move or figurative support, but concrete and tangible support for the HoReCa channel. Thus, strong ties are built between partners, and few will outperform the competition due to savings of “one hundred” kuna. This is how the best defense against competition and differentiation on the market is built.
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